Limited Time Offer | GOSMiLE Named to List of Best Teeth Whiteners of 2017

The 30-Second Review

What makes the best teeth whitening products is no big secret. According to the American Dental Association and the dentists we spoke with, only hydrogen and carbamide peroxide work. The real difference between treatments is the amount of peroxide and their method of delivery: trays, strips, or a paint-it-on approach.

Think teeth whitening is simply an exercise in vanity? There may be more to it than that — at least in the United States. According to a 2007 study, people were more likely to be hired and received higher salary offerings after their teeth had been whitened, and, according to Charles Guthrie, a senior research analyst at Penn State University, whiter teeth are associated with a healthier mouth, something that plays a role in mate selection. “A less attractive smile would be an implied negative nonverbal communication,” he told us. “Is this person going to be a good mate? Or, is this person going to bring about harm in one way or another?”

Sure, that study was commissioned by the parent company behind Crest Whitestrips to prove its product’s point, and there are plenty of people with not-so-pearly teeth in happy relationships. But like manicuring facial hair or plucking eyebrows, teeth whitening has become a mainstay in the beauty routines of millions of Americans, and out of the dozens of products available, a few victors emerged in our research and usability tests.


Go Smile Introduces Susan G. Komen® Smart Brush to Help in Fight Against Breast Cancer

AUSTIN, TEXAS – Just in time for Mother’s Day, Go Smile, one of the leaders in consumer teeth-whitening products, today introduced their limited edition PINK Sonic Blue Smart Brush teeth whitening kit benefiting Susan G. Komen, along with a major donation of $50,000, regardless of sales during 2017-2018, to help in the fight against breast cancer.

“With so many of our customers, families and friends affected or touched in some way by breast cancer, we wanted to help fight this terrible disease with more than just a financial contribution,” said Dean Leipsner, Go Smile CEO. “Go Smile is thrilled to introduce our Brush for the Cure campaign with a brand new “pink” teeth whitening system available to everyone so they can show their support as well.”

Leipsner unveiled the new product last month at the Susan G. Komen Austin® Pink gala. Austin, Texas is the Go Smile corporate headquarters.

“Komen is honored to partner with organizations, like Go Smile, that understand the urgency for finding the cures,” said Senior Vice President of Development Christina Alford. “With the help of our amazing and dedicated partners we know we can accomplish our Bold Goal – to reduce the current number of breast cancer deaths by 50% in the U.S. by 2026.”

There was one other surprise during the Austin, TX announcement. In addition to the donation to Komen National of $50,000 in 2017-2018 regardless of sales, Go Smile added that it would be giving an additional $5 from every PINK Smart Brush purchased on its website to Susan G. Komen Austin® from now until August 1st.

“We’re all in this together,” added Leipsner. “Since most of us brush twice a day every day, that’s two times a day you can look in the mirror and think about what you can do to fight breast cancer as you brush for the cure.”

The Go Smile limited edition PINK Smart Brush benefiting Susan G. Komen is available online at








About Susan G Komen

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $920 million in research and provided more than $2 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit or call 1-877 GO KOMEN. Connect with us on social at

About Go Smile

Based in the San Francisco, CA bay area, Go Smile has been a leader in teeth whitening products for the past fifteen years. The company’s mission is “healthier, cleaner, whiter teeth and has developed safe and easy to use products that feature cutting edge and patented delivery systems, having been clinically proven to transform a smile up to 7 shades whiter in just 30 days with as little as just two minutes of use, twice daily.



Maintaining A Bright, Healthy Smile

All the fast teeth whitening tips and tricks in the world can’t keep your teeth white forever. But there are several teeth whitening products engineered to stretch out the time between teeth whitening programs.

At the least, brushing your teeth twice a day helps both the color and health of your teeth. Use toothpaste, and preferably an electric toothbrush like our GO SMILE Sonic Pro kit, to remove food and drink residue before it stains your teeth. And even better, incorporate Teeth Whitening Gel into your daily brushing routine to actively work on penetrating your teeth’s deep stains every single day.

Additionally, extend the life of your beautiful smile even further by keeping a portable Teeth Whitening Pen or our GO SMILE Touch-up Applicators in your pocket or purse. Quickly whiten your teeth right after eating or drinking before stains have time to set. It’s easy to learn how to use a teeth whitening pen since it’s engineered for simplicity—no brushing or sink required! The serum dissolves within minutes to leave behind a fresh minty aftertaste, so it’s also a healthy and stain-free alternative to a breath mint or gum.

And don’t forget if you want to really jump start your teeth to maximum whitening in the shortest time possible, our GO SMILE Teeth Whitening Ampoule Kit is the a great way to accomplish your whitest white.

By following these smile maintenance tips, you’ll be ensuring your teeth look and feel the best they can.

Teeth Whitening 101

A bright, white smile helps anyone look young, fresh, and healthy. Over time, teeth turn yellow or brown due to daily activities like smoking and drinking coffee, tea or wine. Your discolored teeth won’t whiten naturally, and even brushing with a “whitening” toothpaste won’t penetrate deep enough to effectively whiten them. Dark food and drinks stain the surface of teeth, but also, since teeth are porous, stains easily penetrate beneath the enamel, too!

For significantly whiter teeth, you need a teeth whitening kit with peroxide, which releases ions that safely penetrate teeth and whiten effectively. If you choose products like GO SMILE that contain high concentrations of peroxide (with Columbia University clinically-proven low sensitivity), teeth whitening at home is just as effective as professional in-office teeth whitening, It’s also important to select a teeth whitening product that fits your lifestyle so you’re able to follow the program through to the final result.
At GO SMILE, we engineer our products to integrate seamlessly into your day-to-day routine. You’ll quickly find satisfaction in your easily-achieved, beautiful cleaner, whiter, healthier smile!

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